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Ikigai and how you can find happiness in life

Ikigai and how you can find happiness in life

Many people in the world work their job, and they work hard. They do their best to keep their job, provide for their family and themselves. They don’t really think about the work they do, and they just get things done. These are people who just want a stable income to...

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Shopping kawaii in the Netherlands & Germany

Shopping kawaii in the Netherlands & Germany

A big fan of all things kawaii, but can’t afford a ticket to Tokyo? We get it. But there’s no need to travel far to get items that are cute. Outside of Japan and South-Korea, where are the sports where you can discover kawaii in the Netherlands and Germany? Did you...

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The A-Z to Cutiesquad

You might want to know more about Japanese kawaii culture, and that’s why we’ve created something fun for you: it’s the A to Z to Cutiesquad. We’re taking you through a few typical kawaii phenomena that are linked to us. Ain’t that clever? Here we go. C is for...

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The dark side of kawaii

In order for the light to shine so brightly, the darkness must be present - Francis Bacon. Many people think that kawaii is all about being cute, but it’s about being loveable. Being loveable is the ability to be loved. In kawaii, you make yourself loveable by making...

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Kawaii is more than just cute

There seems to be a global fascination with Japan. Even though the island is no longer closed off to foreigners, it is still a country that has a mysterious appeal and many don’t know a lot about. When thinking about Japan, many people will think of food, like sushi...

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