About CutieSquad

CutieSquad is a weirdly cute indie brand from the Netherlands, built by husband and wife duo Gladys and Cephas out of a shared love for chaotic kawaii energy, hand-drawn characters, and way too many snacks.

Gladys handles all things art, design, the shop, and orders. Cephas takes care of production, stock, and the behind-the-scenes magic that keeps everything running. You'll find them together at conventions across Europe, chatting with fans, launching new drops, and spreading questionable pigeon propaganda.

Every item is drawn with love, produced in small batches, and packed by hand. No mass production, no shortcuts. Just original kawaii characters designed to last, stand out, and make you smile. From sticker sheets and vinyl stickers to T-shirts and stationery: everything starts as a tiny sketch and ends up in your hands.

CutieSquad isn't just cute, it's a lifestyle. A tiny bit chaotic, proudly independent, and built with heart by two people who simply love creating it.

🇳🇱 Small Dutch stationery studio · Ships worldwide