Characters

Discover the original kawaii characters behind CutieSquad — a quirky, heartfelt crew of animals and oddballs, each with their own personality and backstory. From daydreaming dragons to snack-obsessed raccoons, our character collection brings storytelling and cute merch together in one joyful universe.

These unique characters are the soul of our brand, featured across our most popular items like stickers, t-shirts, stationery and more. Whether you’re here for the vibes or the lore, there’s a Cutie for everyone.

Chip

Chip

Meet Chip, the vigilant pigeon who patrols the city’s dark alleys, keeping unseen enemies at bay. Whether these threats are real or imagined, no one knows.

Tofu

Tofu

Tofu ditched the crown, wandered into some snails, and now they vibe together forever. It’s not a cult. Probably.

Ray

Ray

Ray stares at the sea a lot. He likes whales, weird gadgets, and thinking way too hard about everything. Bring snacks, he probably forgot to eat.

Jacky

Jacky

Jacky cooks with heart, travels for taste, and owns a magical recipe book that reacts to what she makes. Oh, and a hungry Snackling keeps stealing her leftovers. She lets it.

Lily

Lily

Lily runs a cosy plant shop and can bring any wilted flower back to life. She wasn’t always spiky—her cactus powers started after finding a magical forest she’s still trying to find again.

Cleo

Cleo

Cleo celebrates Halloween every day. With a love for spooky fun and eerie delights, Cleo brings a touch of magic and mystery to everyday life.

Frank

Frank

Frank’s a chill capybara with a dream: build a bathhouse, meet new friends, and make the world a little more relaxed—one soak at a time.

Marc

Marc

Marc loves getting lost in stories and as the guardian of CutieTown’s whimsical bookstore, he creates a cosy world where tales unfold and strategic battles come to life.

Gary

Gary

Gary plays music, photobombs parties, and wanders like a living mystery. He doesn’t talk much, but somehow he’s always the most memorable Cutie in the room.

Mimi

Mimi

Coffee-fuelled and cookie-obsessed, Mimi’s treats are almost too perfect. Is it love? Is it magic? She’s not telling.

Chris

Chris

Chris left the forest with snacks in his bag and curiosity in his paws. Now he’s tasting the world, one bite and one friend at a time.

Rudy

Rudy

Rudy is the mischievous partner in cute crimes, always seeking playful adventures. With his best friend Tony by his side, every escapade is twice the fun!

Boris

Boris

This quiet collector is deep into “honey science” and possibly uncovering the secrets of the universe. Or just staring at jars. Hard to tell.

Otto

Otto

Otto is your friendly neighborhood planetarium owner and night enthusiast! Otto’s all about hosting cozy sleepovers under the starry sky.

Mo

Mo

Mo loves all kinds of crafts, especially sewing. Her handmade gifts leave people feeling extra happy—and her favourite thread never runs out. She’s starting to think that’s not normal.

Mochi

Mochi

Mochi runs a pink café full of bubble tea, carrot cake, and edible flowers. The sakura trees bloom all year, and she definitely pours tea for a guest no one’s ever seen.

Vonnie

Vonnie

Vonnie brings her lush botanical garden to life, pouring her passion for nature into every leaf and bloom. She loves seeing visitors wander through her green sanctuary.

Tom

Tom

Tom’s always making something, helping someone, or overthinking snacks. Sometimes all at once.

Chef

Chef

Explorer, relic hoarder, and boat-dwelling history buff. Chef follows forgotten stories wherever they lead—and they usually lead to snacks.

Evi

Evi

Evi, the elusive galaxy unicorn whispered about in myths. Many adorable creatures claim to have seen her, but no one has ever captured her magical presence in a picture.

Owlbert

Owlbert

Owlbert is a woodland wanderer who adores the crisp magic of fall. From colorful leaves to forest adventures, he finds inspiration in every rustling tree!

Carla

Carla

Carla loves climbing the tallest trees in the forest. Though she never left her woodland home, her dream is to make friends with all the adorable creatures around her.

Steve

Steve

Steve has big plans… but they can wait. His true passion lies in perfecting the art of sleep and enjoying life one cozy nap at a time!